ADIDAS

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SUMMARY

A hoodie ain't just a hoodie no more, it seems. Marking the first step of a new category, the adidas Z.N.E Hoodie comes charging out of the blocks as 'adidas Athletics' arrives with a powerful message far deeper than an athletic aesthetic. The Z.N.E Hoodie aims to deliver complete mental focus for players, specifically engineered to remove distractions and maximise focus in the vital moments leading up to kick off.

Credits

Editor: Jordy van den Bergh
Production: MediaMonks
Client: Adidas