REV’IT!

stratum GTX - the future starts now

Campaign summary

More than 25 years of experience have led to this moment. The launch of a unique motorcycle outfit adaptable to all conditions, no matter the weather, without compromises.

A unique product that deserves a unique narrative. With a full 360 degree campaign, aligned on all digital and analog channels, REV’IT! successfully launched the Stratum GTX in March 2023.

Displayed on owned, shared and third party channels including well known motorcycle adventure ambassadors like Charly Sinewan and premium magazines like Vahna set the tone for the ultimate adventure travel outfit.

Campaign narrative

Adventure. By definition an unusual and exciting or daring experience, we wouldn’t want any other way. Yet, it’s when the going gets tough, that you need to have your wits about you, your focus at its sharpest, and the drive to carry on undeterred.

To brave the cold of the wind and the vision-blurring haze of slashing rain. To have the strength and dexterity left to tackle terrain that would take the heart of even the boldest riders out there.

It’s when the going gets tough, that Stratum GTX will allow you to raise the bar on what the future of adventure can be – to rise above yourself and to truly embrace that unusual, exciting, or daring experience. That future starts now.

CREDITS

REV’IT! Global Marketing Director: Iain Howe
Executive Creative Director: Gerbrandt Aarts Art Direction: Wesley van Groenland
Campaign Lead: Jordy van den Bergh Brand Developer: Erik de Bruin Product Design: Rod Macintyre Product Development: Marjon van Mensvoort Marketing Coordination: Brigitte Gosens Digital design: Björn Nardten

Shoot
Film & photography: Lukkien
Director: Menno Fokma DOP: Peter Tillemans Producer: Koen Vlemmix

Post-production
Edit: Empire films & Kevin Whelan
Sounddesign: Amplifeye
Colorist: Wietse van Bezooijen