REV’IT!
What makes an atlhete?
Moto 2 rider Alonso Lopez
Dissecting the anatomy of a motorcycle racing athlete
Answering the question what it takes to be an athlete is like looking into a kaleidoscope, with the fragmented image changing faster than motorcycle racers change direction on track. Yet, three aspects keep shifting back into focus every single time around – mind, body, and soul.
Production
In collaboration with Spanish production agency The Who, REV’IT! teamed up to produce a 3 part video series about what it takes to perform at the highest level possible.
CREDITS
REV’IT! Global Marketing Director: Iain Howe
Campaign Lead: Jordy van den Bergh Brand Ambassador: Andres Valls Marketing Coordination: Brigitte Gosens Digital design: Björn Nardten
Shoot
Film & photography: The Who
Director: Javi Echevarria, Mitiyu DOP: Ot Boque Sound: Hector L. Cordero, Marc Little Grading: Marc Insa
